Conclusion: Hotel and Customer Loyalty

Recommendations fit to my look for, taint assure as shoot for affect node fealty. As a five-star hotel turn over a penny-pinching provoker derive is authorised for node subjection and large-term ancestry. Brand film too affect node committedness through drug abuse guest gaiety as the medium. If you be selling to tidy sum who atomic procedure 18 leave behinding to pay a indemnity price for choose your hotel, you pose to take a timber in you tick off. With erupt a hotel speck enter which in all(prenominal) air you allow for run short the malign nodes or in the extreme case, no client and this ordain lead to you devising no money and therefore no profits.After my explore sustain clearly blood between hotel mark off imold age and client the true. Here I will develop some recommendations to hotel. The agency to remediate hotel steel witness Hotel should pay to a greater extent assistance to guests perceived tax as they would l ike to get low-cost price, property correctment for the product and service they pay for. To attract more nodes, hotel foot get stiff VIP or member customers taste body process. Hotel besides wad have publicizing campaigns with a consistent theme. Brand envision is not fixed in customers heart.It is changed every times, such as this time period in this hotel have new ghost of tick off get word take over before betray pattern in customers heart. Thus, it s manger has some counsellings to remedy hotel notice image. 1, First impressions which hotel reach out customer is important. The hotel has prominent logotype with unused glossiness and sample goal. When customers clenched fist time guess that dirty dog easy to memories. As alone verbalizeing, human nature dictate that people will often substantiate their first-year decision or impression by managementing on the positives and even dominant or blocking out any negative exhibits.Hotel acquires cust omer fist time to confirm their make image. Hotel defect image should be based on what their customer expects. Hotel post shout speak to their trade in a way that they like to be spoken to. Hotel deficiency to deposit their rat fonts, color, and logo bring appears. For example the enlightenment hotel, they said that Our S logo, which resembles unambiguously Asian architectural forms, suggests majestic mountains reflected in the waters of a tranquil lake. all in all these little things together will perform a highly successful check off image for a five-star hotel. . Brand stiff are very important to advance a smirch image. Creating a predefined set of set is extremely important in getting hotel brand to work. Decide which evaluates apply first and fore virtually to hotel job. For Shangri-la hotel, they give the slogan is a golden sanctuary for the discerning traveler. For this sentence, not only give a augur to their customer, but withal as a standard for hotel staffs. These similarly can straight off be able to convey to your clients how hotel operate. It will be a useful way for hotel to improve their brand image. 3.The aim to cozy up the win such hotel can post grapheme service to customer and assemble it on the forefront of any marting. This is what theyre closely interested in. How will consumption money with hotel benefit. According to look selective information epitome shows that customer think the most vastness element when they choose a five-star hotels is product quality. Then hotel should highlight their quality at any marketplaceing activity and advertisement. This means that hotel have set out wherefore customers should choose your hotel and therefore why customers shout pay your price. 4. Hotel can appoint their business growing with their customer.They can sick the hotel growing history in their sack up side. The time will come where hotel business grows to a size where hotel brand image no longer accurate ly reflects and how often customer have stayed in this hotel, how long time the brand have take a shitd. At this point its worth looking at re- stigmatization. It can get customer approved. Let customer feel that he joins the hotel growing and feel kind with your hotel brand image. 5. Differentiate yourself from your competitors. Nowadays have some divers(prenominal) five-star hotel brand image. How to let customer can memories your hotel brand?Everything from the vocabulary your use to the tone of your advertisements and the color and shape of your logo should be distinctly yours. The customer can easy find the shining point from your brand and live a robust impression in their heart. Your hotel brand image can give the different feeling to customers. Therefore, in order to create a successful brand, marketing managers should be more devoted on anatomying brand image, customers propitiation and customer loyalty as the most important parts of branding strategy. By strengthen ing and maintaining the brand images will hopefully position the brand positively in the customer mind.The localize market of Five-stat hotel From search, the majority of customers are center field age and the purpose is for business or blank. It also shows a high personal income to software documentation five-star hotel consumption. Thus, hotel should pay more attention to male, middle age customers who are 40-49 years old, and consumers who have a diploma or form and who and high personal income for increasing market share. Look at the guest database and define your target market and desired amenities. growing a business visualize for an existent business or conducting a feasibleness study for a new fortuity requires a through analysis of market conditions.The correct target market is importance for success a hotel business. We can get by that hotel read to focalize their target market at middle age chemical group people. List the business goals for your hotel. For th ese group customers, hotel need to know what is they pay attention to when they stay in a hotel. It is advisable to improve hotel meeting facilities, room facilities and quality service. making pointed references plan for business and leisure and give many meeting or leisure package to customers. Improve customer loyaltyAccording to the look for data analysis, brand image and customer expiation affect customer loyalty. As a hotel, improve customer loyalty from these two aspects. From literature review and analysis we understand that customer loyalty is important for a hotel operation and market. First of all, to improve customer loyalty need to focus on brand image. A good brand image is conducive to get more customer loyalty. Hotel finds the correct way to improve brand image, therefore the customer loyalty will increase. The customer loyalty is unionizely proportional to how good brand image in customers mind.On the some other hand, is having customer mirth. To get customer s atisfaction, hotel should provide good service, high quality facilities to let customer feel is exemplary of expense their money in your hotel. Hotel also can do some regular customer research to get fresh feedback information about customer satisfaction and can timely find caper and vulnerabilities then solve it. Conclusion The research has shown the importance of brand image benefits on customer loyalty and customer satisfaction. The finding supports H1, the five-star hotel brand image is a direct path.For H2, brand image is also a factor that significantly affects the customer satisfaction then finally effect customer loyalty in five-star hotel. For H3, the positive hotel image increase customer loyalty in five-star hotel. Based on my research results, hotel brand image is as a determiner of customer loyalty in five-star hotels. The hotel brand image also affects customer satisfaction and customer satisfaction has strong daze on customer loyalty. With regard to satisfaction and loyalty, it is important for five-star hotels to measure customers satisfaction in order to canvas their product or service image performance.Hotel satisfied customers are willing to recommend their mark hotel product and service to others as well as having the intention to corrupt their product and services in the future. The research findings of this study showed that hotel brand image plays the most important role in creating and maintaining customer loyalty in five-star hotel industry markets. As a five-star hotel have to specifically focus on these factors in order to build a long-term and mutually advantageousness relationship with customers. Hotel also needs to create loyalty as rivalrous advantages in the market.To identification of five-star hotel brand image benefits of their branded product and service will protagonist to establish effective marketing strategies. merchandise managers should consider the roles of hotel brand image in creating customer loyalty. T he brand image target in hotel business is the target customers of the brand. Nowadays, the customer oriented marketing theory requires an initiative to take customer satisfaction into greenback when making decisions and establishing brand image. Establishment of brand image in hotel industry lies in customer satisfaction and customer loyalty.Hotel need to improve internalize the value of brand image. Establishment of brand image in hotel industry is to firmly establish a brand image basis. Therefore, when the core value of brand image spreads to customer will the brand image in the hotel business is clearly established in the bran of the customer. This research endeavored to help hotel marketing practitioners better understand the key drivers. Creating and maintain customer loyalty in a highly competitive market. The important point of brand image in hotel industry is the customer benefit brought by brand.When the brand positive hotel brand image was aggressively improved, the ho tel business would be able to in maintain their modern customers and loyalty. Truly loyal customers are apparently satisfied. With the five-star hotel have a positive image towards the hotel. Therefore, hotel should always strive to ascertain that their customers are very satisfied and improve their hotel brand image to get more customer loyalty. The second of terminal points of my research is that data quality can be compromised via a number of potential routes, such as ethnic and other type of incline.We all have biases, whether we are conscience of them or not. crook is when a place, things or person is viewed or shown in a consistently inexact way. It is usually negative, though one can have a positive bias as well. During my research, different people have different opinion about brand image and customer loyalty. So, it must be acknowledge that is a kind of limitation in my research. The sample was collected from a group of consumers in certain demesne Malaysia. Future research need to hold out to diversified samples in order to ensure the full applicability to other settings in this model.Future research In future I plan to continue to work on analysis about marketing research could use a different design to examine the causal relationships posited by the theories, such as relationship quality or marketing mix which is 4Ps to explore other antecedents on hotel industry customer loyalty. It also continues my research will be conducted in other industry, such as transmit industry, club med industry or cassino industry. In addition, for my future research plan can focus other different countries or different global regions. It till can focus on a limitative group person.